ZedWed Policy Center

Privacy Policy

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1. Introduction

ZedWed ("Platform," "App," "we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect personal data when you use our matchmaking services, including our website, mobile applications, and related services (collectively, the "Services").

This Privacy Policy is intended to work together with our Terms of Service, Cookie Policy, Data Retention and Deletion Policy, Matchmaking Disclaimer Policy, and other applicable platform policies.

By accessing or using the Services, you acknowledge that your personal data will be processed as described in this Privacy Policy, subject to applicable law.

2. Scope and Application

This Privacy Policy applies to personal data we collect:

  • when you create, access, or use an account;
  • when you complete your profile, preferences, verification steps, questionnaires, subscriptions, payments, or support requests;
  • when you communicate with other users through the Platform;
  • when you interact with our website, notifications, advertisements, and support channels; and
  • when we process technical, security, safety, and analytics information in connection with your use of the Services.

3. Information We Collect

We collect and process the following categories of information:

a) Information You Provide Directly

  • Account information, such as your name, username, email address, password, and account settings;
  • Profile information, such as your date of birth, gender, sexual orientation, photos, biography, interests, preferences, height, profession, education, income range, marital status, religion, sect, tribe, mother tongue, diet, family information, city, region, country, nationality, and other details you choose to provide;
  • Questionnaire responses, preferences, and compatibility-related inputs you submit through matchmaking, recommendation, compatibility, or automated-analysis features;
  • Communications you send to us, including support requests, complaints, feedback, and moderation or safety reports; and
  • Information you provide when subscribing to paid services, requesting upgrades, or interacting with payment-related forms.

b) Identity Verification and Safety Information

To promote safety, authenticity, and fraud prevention, we may collect and process:

  • government-issued identification information, including document type, identification number, uploaded document images, extracted document data, verification status, reviewer feedback, and related comparison results;
  • liveness or facial-verification information, including selfie or video-session outputs, session identifiers, confidence scores, verification outcomes, and related metadata used to confirm that the person using the account matches the submitted identity document; and
  • security and fraud-prevention information, including rate-limit, abuse-prevention, and account-integrity signals.

We use this information only for verification, fraud prevention, compliance, platform integrity, and user safety purposes. We do not use identity-verification or liveness data for advertising purposes.

c) Payment and Billing Information

For subscriptions and paid features:

  • payments may be processed through trusted third-party payment providers;
  • we may collect or store limited billing, checkout, transaction, plan, contact, and payment-reference information necessary to initiate, verify, record, reconcile, support, or audit transactions; and
  • we do not represent that we store full payment instrument details unless such storage is expressly required for the transaction flow and permitted by applicable law.

d) Communications and Interaction Data

We may process:

  • messages, matches, connection requests, notification activity, support interactions, and related service metadata;
  • records of interactions between users and the Platform needed to deliver features, resolve disputes, investigate abuse, maintain safety, and improve service performance; and
  • profile-view, search, and engagement activity relevant to platform functionality and subscription-limit administration.

e) Information Collected Automatically

When you use the Services, we may automatically collect:

  • device, browser, operating system, app-version, and technical diagnostic information;
  • IP address, login/session details, timestamps, usage logs, and security-event data;
  • activity data, such as pages viewed, searches performed, features used, matches viewed, and interactions with the Services;
  • approximate location or regional information derived from profile selections, account settings, IP-based signals, or other service-related inputs; and
  • cookie, session, and similar tracking information described further in our Cookie Policy.

f) Advertising and Sponsored Content Data

If you interact with sponsored or promotional content on the Platform, we may collect information such as impressions, clicks, redirects, engagement, technical metadata, and general relevance signals in order to deliver, measure, improve, secure, and report on advertising or sponsored-content performance.

g) Inferred and System-Generated Information

We may generate or infer additional information from data you provide or from your use of the Services, including:

  • profile summaries;
  • compatibility scores and explanations;
  • inferred preferences or trait summaries;
  • recommendation and search-relevance signals; and
  • other AI-, automated-, or rules-assisted outputs used to operate, personalize, secure, and improve the Platform.

4. How We Use Your Information

We may use personal data to:

  • create and manage user accounts;
  • provide, maintain, personalize, and improve the Services;
  • operate matchmaking, search, recommendation, compatibility, profiling, and automated-analysis features;
  • verify identity, detect fraud, prevent abuse, and promote platform safety;
  • enable user profiles, matches, messaging, and related interactions;
  • process subscriptions, billing, transaction verification, support, and reconciliation;
  • deliver notifications, platform messages, security alerts, and service updates;
  • measure and improve service quality, reliability, feature performance, and user experience;
  • administer sponsored content, promotions, and advertising placements;
  • investigate complaints, misuse, safety incidents, disputes, or legal claims;
  • comply with legal, regulatory, law-enforcement, audit, tax, accounting, and compliance obligations; and
  • protect our rights, users, personnel, systems, and business operations.

5. Legal Bases for Processing

Where required by applicable law, we process personal data on one or more of the following grounds:

  • performance of a contract or steps taken at your request before providing the Services;
  • your consent, where consent is required or relied upon;
  • compliance with legal or regulatory obligations;
  • our legitimate interests in operating, securing, improving, and defending the Platform, provided those interests are not overridden by your rights under applicable law; and
  • protection of vital interests, fraud prevention, safety, and platform integrity where permitted by law.

6. AI Systems, Profiling, and Automated Analysis

We use automated tools, including AI- and machine-learning-supported systems, to help provide, personalize, and improve the Services. This may include generating profile summaries, compatibility insights, matchmaking recommendations, inferred trait summaries, ranking signals, and related analytics based on information you provide, your profile activity, your preferences, and your questionnaire responses.

These systems may create inferred information about your preferences, compatibility patterns, likely areas of similarity or difference with other users, and other relevance or safety signals. We use these outputs to support matchmaking, search relevance, profile recommendations, automated analysis, and related platform operations.

AI-generated or automated outputs are probabilistic in nature and may not always be complete, accurate, or appropriate. They are provided as assistive and informational features only, and should not be interpreted as guarantees, factual conclusions, or professional advice.

We may use trusted third-party AI, cloud, analytics, and technical service providers acting on our instructions and subject to contractual, confidentiality, and security safeguards.

7. Cookies and Similar Technologies

We use cookies, sessions, local storage, and similar technologies to:

  • keep users signed in and maintain platform functionality;
  • remember preferences and improve usability;
  • support security, fraud prevention, and abuse detection;
  • analyze usage and service performance; and
  • support personalization, promotions, and advertising-related functions where permitted by law.

For more information, please see our Cookie Policy.

8. Advertising and Sponsored Content

We may display sponsored or promotional content within the Platform, including banners, sponsored cards, or similar placements. Such content may be selected using contextual, technical, service-usage, relevance, approximate-location, or engagement signals.

We may process information about advertising or sponsored-content interactions, including impressions, clicks, redirects, and related technical metadata, to measure performance, improve relevance, prevent abuse, and support reporting.

We do not sell your personal data. Where personalized advertising, tracking, or similar processing requires consent under applicable law, we will seek such consent in the manner required by law.

9. Sharing and Disclosure of Information

We do not sell your personal data. We may share personal data where necessary with the following categories of recipients:

  • cloud hosting, storage, database, CDN, infrastructure, and security providers;
  • AI, analytics, search, and technical service providers that help us operate matchmaking, compatibility, automated analysis, moderation, or support features;
  • identity-verification, liveness, fraud-prevention, and document-processing providers;
  • payment processors, billing, audit, tax, and financial-compliance providers;
  • email, messaging, push-notification, customer-support, and communication service providers;
  • professional advisers, auditors, insurers, or corporate transaction counterparties where reasonably necessary;
  • law-enforcement, regulators, courts, or public authorities where required by law or necessary to establish, exercise, or defend legal rights; and
  • other users, but only to the extent necessary to enable profile visibility, matching, messaging, and other core platform interactions.

We may also disclose information if we believe in good faith that doing so is necessary to prevent fraud, abuse, harm, illegal activity, or threats to the rights, safety, or security of users, the Platform, or third parties.

10. Cross-Border Storage and Processing

Your personal data may be stored, accessed, transferred, or processed in countries outside Zambia, including in jurisdictions where our cloud, technical, verification, communications, AI, analytics, or payment service providers operate.

Where cross-border processing occurs, we will take reasonable steps to ensure that such transfers are made in accordance with applicable law and subject to appropriate safeguards, contractual protections, and security controls.

11. Data Retention

We retain personal data only for as long as necessary to:

  • provide the Services;
  • fulfill the purposes described in this Privacy Policy;
  • comply with legal, regulatory, tax, audit, accounting, and reporting obligations;
  • resolve disputes and enforce agreements;
  • investigate abuse, protect user safety, and maintain platform integrity; and
  • support fraud prevention, risk management, and security operations.

Retention periods may differ depending on the type of data involved, including account data, profile data, communications, verification records, payment-related records, support records, and security logs.

For more detailed retention schedules and deletion rules, please refer to our Data Retention and Deletion Policy.

12. Security

We implement reasonable and appropriate technical, organizational, and administrative safeguards designed to protect personal data against unauthorized access, loss, misuse, alteration, disclosure, or destruction. These measures may include access controls, encryption, monitoring, rate-limiting, verification workflows, secure storage controls, and role-based restrictions.

However, no method of transmission, storage, or processing is completely secure, and we do not guarantee absolute security. You remain responsible for maintaining the confidentiality of your account credentials and for exercising caution when using online services.

13. Your Rights and Choices

Subject to applicable law, you may have the right to:

  • access personal data we hold about you;
  • request correction or updating of inaccurate or incomplete information;
  • request deletion of certain personal data;
  • request restriction of, or object to, certain processing activities where permitted by law;
  • manage certain profile details, settings, and permissions directly through the Services; and
  • withdraw consent where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal.

We may request reasonable information to verify your identity before acting on certain requests. We may also decline or limit requests where permitted or required by law, including where rights are restricted by legal obligations, safety concerns, fraud prevention requirements, or the rights of others.

For privacy-related requests or questions, contact us at **help@zedwed.ai**.

14. Children's Privacy

The Services are intended only for individuals aged 18 years and older. We do not knowingly permit minors under 18 to use the Platform. If we become aware that an account belongs to a minor, or that personal data has been collected from a minor in breach of our policies or applicable law, we may suspend, restrict, or delete the account and take related safety or compliance measures.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technology, business practices, legal obligations, or risk controls. Where appropriate, we will notify users of material changes through the app, website, email, or other reasonable means. Continued use of the Services after such changes take effect constitutes acknowledgment of the updated Privacy Policy, subject to applicable law.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of personal data, please contact:

ZedWed Email: help@zedwed.ai